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2016 Mobile Ad Summit
Friday
, 
November 
01
 at 
10:00am
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Company & Title

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Full Name

Company & Title

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Genesys Ignite 2019
Friday
, 
November 
01
 at 
10:00am
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The Technology Convergence you don't want to miss.

Genesys IGNITE convenes young entrepreneurs, startups, industry leaders, visionaries, innovators, Engineers, Developers, Designers, and tech enthusiasts. Latest technology trends are explored especially as it affects the nation professional insights particularly for the participating startups are proffered.

In addition to this, the event also promotes some innovative business solutions by startups within the region and exposes participating startups to potential investors during the event; ultimately seeking to become a catalyst for more innovative solutions.

Last year we announced The Tenece Group’s support for the top three innovative ventures with a seed fund of USD10, 000.00 (ten thousand US Dollars) each.

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 PAST SPEAKERS

Mac Atasie

FOUNDER, ALPHA REACH

Macaulay Atasie serves as the MD/CEO of NEXTZON Business Services Ltd. Mr. Atasie worked as the CEO of HEIRS Alliance Limited. As pioneer CEO of HEIRS Alliance, he was responsible for setting up, building its systems, brand and culture. He serves as a Director at MoneyBox Africa Limited.

Jude Abaga

CEO, CHOCOLATE CITY

Jude Abaga, better known by his stage name M.I Abaga, is a Nigerian hip hop recording artist and record producer. He has been the CEO of Chocolate City since June 2015. He was nominated in the Best International Act category at the BET Awards 2010.

Patrick Okigbo III

FOUNDER, NEXTIER ADVISORY

Patrick is the Founder and Principal Partner at Nextier Advisory. In his client work, Patrick advises leaders across the Nigeria public sector on economic development policies, corporate strategies, revenue generation, and investment promotion. Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

PAST PANELISTS

FRANK NWEKE II


Frank Nweke Jr is a Nigerian politician who was Minister of Youth, Minister of Information and then Minister of Information and Communications during the second term of President Olusegun Obasanjo.

SOLAPE HAMMOND


Solape Hammond is the Co-Founder of Impact Hub Lagos. She co-founded the company in September 2017 and has been managing it ever since. She started Impact Hub Lagos to help people out there make the best of their potential and ideas.

EMEKA OKOYE


Emeka Okoye is a Senior Semantic Web Architect at Cymantiks Nigeria Limited with over 17 years experience at the forefront of technology and innovation.


IFEANYI OKOYE


Dr. Ifeanyi Okoye is a pharmacist with an M.Sc. and a PhD in pharmaceutical technology and industrial pharmacy as well as an Alumnus of the prestigious Harvard Business School, Boston, USA. Dr. Okoye founded Juhel in 1989, and it was the first tablet manufacturing company in Anambra State.

CHINEDUM NWAJIUBA


Chinedum Nwajiuba, Professor of Agricultural Economics since October 2004, is the Vice-Chancellor of the Federal University Ndufu-Alike, Ikwo, Ebonyi State, Nigeria. He started lecturing in the Nigerian University system at the Michael Okpara University of Agriculture Umudike in the 1995/1996 session.

CHUKWUEMEKA AGBATA

Company & Title

CFA is multi-award winning media professional and co-founder at GoDo.ng. He is visible in some of Africa’s most respected broadcast, print and digital platforms creating weekly content geared towards helping Africans connect the dots using digital technology.

Schedule

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

The event will take place at the state of the art facility of the Genesys Tech Hub, located in eastern city of Enugu.

Our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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